We are building a platform for a group of performers who regularly participate in durational works. The performers want to find a way to be more visible and transparent about their skill-sets, availability and fees, and to communicate these points to artists who regularly employ individuals to execute their works.
We are realizing a complex website concept for a project space in Amsterdam. Working with their in-house designer, we are helping to clarify and wireframe a new site that aligns with their holistic conceptual vision and also functions as a usable archive of exhibitions.
We created an integrated social media strategy for a gallery in Istanbul. We introduced a social media management platform to help them identify opportunities to communicate and interact with their followers across platforms, and worked together to understand analytics to refine and design posts that would both perform well and align with their larger vision.
We are developing a comprehensive email marketing strategy for a gallery in Brussels. Using analytics and a nuanced understanding of how email is used in the art world, we are building a structure for the gallery to increase engagement with their list and identify untapped opportunities to place works.
We devised a way for a gallery in Berlin to track all open offers across the entire sales team and consolidate communications between the gallery and collectors. Together we developed and adopted a new Salesforce CRM to manage the gallery’s contacts and generate and customize reports.
We expanded the studio of an artist in Berlin by implementing software tools to allow for transparency across the studio and increase accountability. We introduced a systems architecture, project and task management solutions, as well as helped design and populate a complete database of the artist’s catalogue.
We designed a European business development strategy for a New York City based platform for artists and curators to expand their user base and engagement, initially in London and Berlin, through highly targeted partnerships with media outlets, residencies, art schools, and artists.
If you would like to learn more about any of our work, or to find out how Own Hook can help your organization, send us a message.